If you’re reading this, you must be a data nerd like me, so WELCOME!
It’s incredibly motivating to see progress here at Wanderlust and Waffles. So at the end of every quarter, I analyze the data regarding website traffic and publish a report on that information. I hope these reports will serve as a virtual “yardstick” to document growth on this blog. I hope to look back one day and say “Dang! Look how far we’ve come!” Also, Google Analytics rocks my socks.
So, let’s start by looking at general traffic in the form of pageviews.
From January through March the traffic was quite “spiky”. Most of the spikes occurred right after a submission of mine was accepted at either Foodgawker or Tastespotting. Unfortunately, no acceptance = no traffic = no spike. You can see that there were a couple of periods of time (mid-late February, mid-late March), where there aren’t any spikes at all.
Those were rather discouraging times for me. None of my submission were being accepted on those sites (due to things like composition, photography angles, etc), even though the food was delicious and the recipes were sound. Those websites, if you think about it, are simply using your photography to decide if the food post is acceptable for their site. Does that seem a bit illogical to anyone else? They’re judging the quality of your food based on a photo. To me, it’s a tad unfair. Some of the best food I’ve ever eaten wouldn’t necessarily photograph well, and a good photo is quite circumstantial. A good photographer knows how to use light, depth of field, focus, and composition (among other things) to their advantage to make something look good. This really has nothing to do with the quality of the food. In order to be a successful food blogger then, you have to be both a good cook AND a good photographer. Taste AND quality AND a pretty picture. It’s quite demanding if you think about it. I’m curious, readers (anybody out there?). What’s more important to you? That the posted recipe results in delicious food, or that the picture is pretty? Leave me some comments!
Anyways, what’s interesting is to see where the traffic comes from during those spiky and non-spiky times. The spikes usually indicate referral traffic coming from Foodgawker or Tastespotting. But when the traffic is low yet steady, it’s often (and I find this pretty exciting), direct traffic. That means that people are coming straight to my blog, i.e. they didn’t see a submission on another website and use that as a portal. This leads me to believe that Wanderlust and Waffles has a very small but loyal group of followers who might have this blog bookmarked, or like me, have a list of food blogs that they review on a regular basis. Awesome!
Last quarter = 3,132 pageviews from 1,880 unique visitors.
This quarter = 4,610 pageviews from 3,091 unique visitors.
Growth and progress yay!
Now, where did these fine people come from?
It makes sense that Foodgawker would be #1. Those spikes in traffic were the result of my submissions being accepted and displayed to a large audience of foodies like myself. But I LOVE that #2 is direct traffic. That rocks my socks. And totes my goats. I also love that Pinterest is in the top 3, because they’re not expecting professional-level photography. As a user myself, I find that yes, I pin the food with amazing pictures, but mostly I pin what sounds AND looks good. Doesn’t require a gorgeous photo. Just has to make me hungry.
Finally, let’s see what posts were the post popular.
I think it’s amazing that the SIMPLEST recipe (How I Cook Asparagus) got the most hits. I don’t even really think of it as a recipe because it’s THAT easy. But it got a LOT of attention, due to Foodgawker, Tastespotting, AND Pinterest. “By your powers combined….” Plus this recipe was also featured in Healthy Recipes Magazine, a pretty cool e-mag for iPhone/iPad users. Which means, we’re published outside of this blog! Awesome!
So there you have it! The 2014 Quarter 1 report for Wanderlust and Waffles. I’m amazed by how many people clicked on a Facebook link, repinned a pin on Pinterest, or liked a recipe they saw on Foodgawker or Tastespotting. Thanks so much for visiting!